Open AccessMultipurpose assessment of the financial competitiveness of a publishing company
Author(s) -
А. А. Алиев,
Mikhail Gordienko,
А. В. Петелина
Publication year - 2020
Publication title -
vestnik universiteta
Language(s) - English
Resource type - Journals
eISSN - 2686-8415
pISSN - 1816-4277
DOI - 10.26425/1816-4277-2020-10-113-121
Subject(s) - publishing , ranking (information retrieval) , business , investment (military) , competitive advantage , set (abstract data type) , finance , marketing , computer science , machine learning , politics , political science , law , programming language
The paper considers a set of theoretical, practical and methodological issues related to determining the level of competitiveness of publishing companies by forming an integral assessment. The methodology of the study is the application of the ranking system, the Fishburne method, the definition of the specific weights of indicators, allowing you to assess financial competitiveness of companies, the tools of graphic analysis to calculate the overall integrated indicators that characterize the level of competitiveness of the publishing company. The main findings of the study are to determine the level of competitive potential (LCP) of companies, through integral evaluation. The advantage of the assessment method used is the application of a system of financial, marketing and reputational indicators. This indicator system has made it possible to more accurately determine the level of financial competitiveness and improve the effectiveness of financial and investment decisions made in the publishing industry.