Open AccessFormation of the hotel business model based on the network management form
Author(s) -
Vadim Anatolyevich Zhukov,
А. Д. Чудновский
Publication year - 2019
Publication title -
vestnik universiteta
Language(s) - English
Resource type - Journals
eISSN - 2686-8415
pISSN - 1816-4277
DOI - 10.26425/1816-4277-2019-3-54-60
Subject(s) - franchise , business , hotel management , operator (biology) , marketing , hotel industry , industrial organization , business administration , tourism , biochemistry , chemistry , repressor , political science , transcription factor , law , gene
The competitive advantages, acquired by hotels using the network form of business organization, have been highlighted. Based on the analysis of the diverse opinions of specialists, the concept of a «hotel chain» has been clarified. Т he difference between the concepts of «hotel chain» and «hotel brand» has been shown. The features of the formation of hotel chains in Russia have been emphasized. A management contract and its components, that require agreement between the hotel operator and the owner of an independent hotel, have been considered. The prospectivity for an independent hotel to conclude with a hotel operator of a franchise agreement with a view to joining the network has been shown. The data on the amount of franchisee contributions to franchisor from various hotel operators for certain hotel brands in 2018 have been presented.