Open AccessIMPROVEMENT OF TECHNOLOGY OF SALES ON THE BASIS OF USE OF MECHANISMS OF SEARCH OPTIMIZATION
Author(s) -
Nina Kazakova,
Lubov V. Mikhailova,
Andrey A. Sazonov
Publication year - 2019
Publication title -
vestnik universiteta
Language(s) - English
Resource type - Journals
eISSN - 2686-8415
pISSN - 1816-4277
DOI - 10.26425/1816-4277-2019-1-51-54
Subject(s) - the internet , process (computing) , process optimization , computer science , volume (thermodynamics) , digital marketing , search engine optimization , optimization problem , business , engineering , world wide web , algorithm , physics , quantum mechanics , environmental engineering , operating system
The technology of search optimization as one of elements of the digital marketing directed to increases in volume of Internet sales at the present stage of development of economy has been analyzed. The details of the process of drawing up an algorithm of search optimization of the website including necessary actions for carrying out internal and external optimization have been presented. The comparison of different types of optimization has been proved. In the conclusion process of work with information necessary for improvement of content of the website and optimization of sales propositions has been considered.