Open AccessADVANCEMENT OF CONSULTING SERVICES BASED ON THE USE OF INTEGRATED MARKETING COMMUNICATIONS
Author(s) -
Жуков Вадим Анатольевич,
Жукова Марина Александровна
Publication year - 2018
Publication title -
vestnik universiteta
Language(s) - English
Resource type - Journals
eISSN - 2686-8415
pISSN - 1816-4277
DOI - 10.26425/1816-4277-2018-3-83-89
Subject(s) - marketing , business , integrated marketing communications , sales promotion , promotion (chess) , business to government , marketing communication , digital marketing , service (business) , direct marketing , marketing research , marketing mix , marketing management , return on marketing investment , relationship marketing , sales management , politics , political science , law