Estudio de la imagen de marca empleando la escala del carácter corporativo de Davies: un caso en la Argentina | Zendy

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Estudio de la imagen de marca empleando la escala del carácter corporativo de Davies: un caso en la Argentina

Author(s) -

Domingo Sanna

Publication year - 2012

Publication title -

austral comunicación

Language(s) - Spanish

Resource type - Journals

eISSN - 2313-9137

pISSN - 2313-9129

DOI - 10.26422/aucom.2012.0101.san

Subject(s) - humanities , political science , philosophy

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