Open AccessThe Reality of Entrepreneurial Marketing in the Palestinaian insurance companies at Gaza Strip: واقع التسويق الريادي في شركات التأمين الفلسطينية في قطاع غزة 2020-2021
Author(s) -
Mohammed Abu Alsoud Mohammed H. Abu H. Alsoud
Publication year - 2022
Publication title -
mağallaẗ al-ʿulūm al-iqtiṣādiyyaẗ wa-al-idāriyyaẗ wa-al-qānūniyyaẗ
Language(s) - English
Resource type - Journals
ISSN - 2522-3372
DOI - 10.26389/ajsrp.d151121
Subject(s) - gaza strip , business , marketing , palestine , ancient history , history
This study aims to identify the reality of Entrepreneurial Marketing, applying on the Palestinaian insurance companies in Gaza Strip. The descriptive analytical method was used applying the comprehensive inventory method. The size of community 84 individuals working at palestinian insurance companies. The questionnaire was used as main tool for collecting data. Among the most important results of the Research findings ahigh level Entrepreneurial Marketing at insurance companies in gaza strip, the most important recommendations is the necessity of establshing adepartment for Entrepreneurial Marketing at palestinian insurance companies.