Open AccessACTUAL PROBLEMS OF FOOD PRODUCTS QUALITY IN RETAIL TRADE
Author(s) -
E.N Smolyaninova,
E. M. Trapeznikova
Publication year - 2021
Publication title -
azimut naučnyh issledovanij: èkonomika i upravlenie
Language(s) - English
Resource type - Journals
eISSN - 2712-8482
pISSN - 2309-1762
DOI - 10.26140/anie-2021-1001-0073
Subject(s) - business , quality (philosophy) , product (mathematics) , retail trade , profit (economics) , marketing , reputation , service (business) , commerce , economics , social science , philosophy , geometry , mathematics , epistemology , sociology , microeconomics
A quality product is a way to provide a competitive advantage for a trade organization. Effective activity of a trade organization in the field of product quality can increase consumer confidence, create a positive reputation, and reduce the number of penalties imposed by state regulatory authorities, which ultimately has a positive impact on its economic profit. In this article, the authors investigated the most urgent problems of food products quality in the retail market of the Primorsky territory. Methodological basis of research is the monitoring and analysis of official statistics the all-Russia centre of studying of public opinion and the Federal service for supervision of consumer rights protection and human welfare in the Primorsky territory, the survey of consumers of large retail enterprises of Primorsky Krai, analysis of the reclamation activities of large retail enterprises of Primorsky Krai. As a result of the study, the authors were able to identify the most pressing problems in the field of food quality in retail trade. The results of the study can be used by commercial enterprises to improve their activities in the field of quality assurance of products sold, and can also serve as a basis for further research in this area.