Open AccessAn Implicit Association Test on Audio-Visual Cross-Modal Correspondences
Author(s) -
Nan Shang,
Suzy J Styles
Publication year - 2020
Publication title -
array. the journal of the icma
Language(s) - English
DOI - 10.25370/array.v20152524
Subject(s) - congruence (geometry) , implicit association test , mandarin chinese , association (psychology) , modal , psychology , stimulus (psychology) , tone (literature) , cognitive psychology , speech recognition , communication , linguistics , computer science , social psychology , polymer chemistry , psychotherapist , philosophy , chemistry
Automatic connections between sounds and visual shapes have been documented for some time (c.f., Spence, 2011). We replicated audiovisual correspondences with simple linguistic sounds /i/ and /u/, this time produced in the lexical tones of Mandarin Chinese, using a modified version of the implicit association test (IAT). Although congruent blocks were significantly faster than incongruent ones (p < .001), no effect of tone congruence was observed. Since tone was an unattended stimulus dimension, we argue that attention modulates sensory congruence in implicit association tasks of this nature.