Lead Generation: Sowing the Seeds for Future Success | Zendy

Konrad Bleicher | Zendy; Matthias Nettekoven | Zendy; JensUwe Peters | Zendy; R. Wyler | Zendy

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Lead Generation: Sowing the Seeds for Future Success

Author(s) -

Konrad Bleicher,

Matthias Nettekoven,

JensUwe Peters,

R. Wyler

Publication year - 2004

Publication title -

chimia international journal for chemistry

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.387

H-Index - 55

eISSN - 2673-2424

pISSN - 0009-4293

DOI - 10.2533/000942904777677542

Subject(s) - lead (geology) , flexibility (engineering) , attrition , identification (biology) , risk analysis (engineering) , key (lock) , process (computing) , process management , quality (philosophy) , computer science , data science , business , biochemical engineering , engineering , computer security , medicine , biology , mathematics , paleontology , philosophy , botany , dentistry , epistemology , operating system , statistics

Lead generation and the associated hit-to-lead process are key strategic elements in modern pharmaceutical research, and most companies have implemented this concept. Efficient lead generation is one of the main attempts to reduce the high attrition rates observed along the drug discovery process by focussing on the early developmental phases. The level of integration of the lead generation activities within the discovery organization, the flexibility in assessing and implementing new chemistries and new technologies, the high-quality standards set for the identification of the best possible chemical lead series will ultimately determine the future success in discovering new medicines.

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