Open AccessNew-Media Advertising and Retail Platform Openness
Author(s) -
Jianqing Chen,
Zhiling Guo
Publication year - 2022
Publication title -
mis quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 5.283
H-Index - 230
eISSN - 2162-9730
pISSN - 0276-7783
DOI - 10.25300/misq/2022/15420
Subject(s) - business , advertising , openness to experience , competition (biology) , incentive , general partnership , competitor analysis , marketing , economics , microeconomics , psychology , social psychology , ecology , finance , biology
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