Open AccessA Research on Brand Preferences and Brand Personality Development of Consumers' Demographic Characteristics: A Case Study of the Real Estate Industry
Author(s) -
Bülent Özsaçmacı,
Tolga Dursun
Publication year - 2022
Publication title -
fiscaoeconomia
Language(s) - Turkish
Resource type - Journals
ISSN - 2564-7504
DOI - 10.25295/fsecon.1075709
Subject(s) - business administration , advertising , humanities , psychology , business , art