“Inte­resting” in the Aesthetic Landscape of the City

The article examines the aesthetic category of “interesting” as a dominant of urban environment development. The authors try to comprehend this category from the point of view of cultural know­ledge. The article includes a theoretical section, where, basing on well-known concepts, the authors outline the principles of embedding the “interesting”, as something aesthetics and artistic, in the postmo­dern fabric of modern megacities. The analytical part of the article is based on specific examples represen­ted by urban cultural landscapes, by the post­modern clash of art and non-art in urban space, by event communications and other forms of urban culture representation. The study resulted in designation of one of the main problems of modern cities: as a result of their excessive saturation with “interesting”, there can be observed a gro­wing cultural and aesthetic insensitivity to the “inte­resting” among their citizens. From the methodological point of view, the study revealed that, in interpretation of modern phenomena of socio-cultural reality, it is not enough to proceed from the basic principles of a particular science. So, the interdisciplinary approach, as a methodolo­gical resource in demand today, allows revealing, by the example of the concept of “inte­resting”, the interconnection and interdependence of the methodological approaches of aesthetics and culturology for stu­dying the cultural environment of modern cities. The authors analyze the “interesting” as an instrument of influencing on the cultural environment of the city and the perception of its text. As a result, the “interesting” intensifies the nonlinearity and fractality of urban space. On the example of Russian ci­ties development, the article reveals that the formation of a new cultural environment is always connected not only with changing of artistic design solutions or/and aesthetics trends. The authors prove that the need for “interesting” widens the frames of the subject field of aesthetics. The “interesting” is moving to the cen­ter of interdisciplinary cultural studies.