Open AccessOpera in the Context of Popular Culture
Author(s) -
Ирина Михайловна Ветлицына
Publication year - 2014
Publication title -
observatoriâ kulʹtury
Language(s) - English
Resource type - Journals
eISSN - 2588-0047
pISSN - 2072-3156
DOI - 10.25281/2072-3156-2014-0-2-55-60
Subject(s) - opera , phenomenon , context (archaeology) , musical , aesthetics , advertising , public interest , art , sociology , history , political science , visual arts , business , law , epistemology , philosophy , archaeology
Is devoted to aesthetic transformation of the status of opera at the turn of the 21st century, which led to a change in functioning of this musical history phenomenon. In its many manifestations opera began to live according to the laws of show business, involving a whole range of marketing ploys aimed at enhancing, maintaining and satisfaction of public interest in opera