Open AccessPromotional and song extravaganza of air: goods in art format
Author(s) -
А. В. Крылова
Publication year - 2014
Publication title -
observatoriâ kulʹtury
Language(s) - English
Resource type - Journals
eISSN - 2588-0047
pISSN - 2072-3156
DOI - 10.25281/2072-3156-2014-0-1-55-60
Subject(s) - mnemonic , consciousness , musical , aesthetics , advertising , visual arts , popular music , psychology , art , cognitive psychology , business , neuroscience
Is devoted to the promotional song - one of the most popular genres in advertising practice, the impact on the mass consciousness of which is predetermined by music format and reliance on archetypal meanings that bring to the mass consciousness the concepts "song", "music", "art." The author classifies the types of promotional song, highlights musical and stylistic priorities, analyzes the issues of motivation, aesthetics and mnemonic properties of genre