Own Video Content of Libraries: Trends and Prospects for Use

Changing of media consumption in the digital age is the object of focus attention of both Russian and foreign researchers. Modern cultural studies note the increasing role of video content in the media environment. Taking into account current trends, libraries more often create their own video materials to implement various goals and objectives. Thus, creation of own video content is rapidly becoming an integral part of the work of modern library. However, despite some established experience of libraries in this area, there is still not enough research of general and theoretical nature on the content, guidelines and prospects for the development of activities related to the creation and use of library video content, and there is no its classification. The purpose of this work is to conduct analysis of the video content in libraries, identify the most common materials, as well as to determine the prospects for using this tool to reach their own goals. The article discusses definitions of the term “video content”. The author presents the main types of videos produced by libraries, their characteristics and features. Special attention is paid to video projects of libraries in Russia. The article reveals the experience of the Astrakhan Library for Youth named after B. Shakhovsky in using its own video content. The paper discusses the issue of classification of video materials produced by libraries. The author proposes the following classification of library videos: video review, virtual book exhibition, webinar (online seminar or web conference), interview, humorous video, webcast, event announcement, video report and booktrailer. The author indicates the main reasons hindering the demand for library video content among the wide range of Internet users and gives the rationale for the necessity and importance of this type of activity and proposes possible prospects for using own video content of libraries. Thanks to its presence, the library ceases to be a closed institution storing knowledge within itself that produces positive impact on its image. Using means of communication that are understandable to a person of visual culture, it changes stereotypes and demonstrates its modern capabilities.