The Social Subjects of Librarianship Management: the Library Triad

The article considers the issues of librarianship management. There are three social subjects, determining its development in Russia: the state power, the social group of «librarians» and the social environment. There is shown the variability of this triad, using as an example the stages of history of the Russian libraries of XX century. Interaction between subjects of librarianship management is executed in the forms of: education, promotion and marketing. Implementation of forms depends on the type of library. There is studied the concept of library marketing and introduced specific details in its definition. The author concludes that in contemporary Russia there is only one social subject interested in the normal condition of library triad: there is the social group of «librarians».