Open AccessMythologems in Advertising of Reading and Books
Author(s) -
A. V. Myamlina
Publication year - 2014
Publication title -
bibliotekovedenie
Language(s) - English
Resource type - Journals
eISSN - 2587-7372
pISSN - 0869-608X
DOI - 10.25281/0869-608x-2014-0-5-56-61
Subject(s) - reading (process) , advertising , computer science , business , political science , law
The article is devoted to the problem of increasing efficiency of commercial and social advertising messages on books and reading through the use of mythologems. In the paper there was taken an attempt to identify what particular mythologems are used in the advertising of books and reading.