Open AccessPengaruh Citra Bank Terhadap Loyalitas Nasabah Pada PT. Bank BRI Syariah Kantor Cabang Madiun
Author(s) -
Iin Mazuin Agustina
Publication year - 2018
Language(s) - English
Resource type - Journals
ISSN - 2502-1575
DOI - 10.25273/equilibrium.v6i2.2940
Subject(s) - loyalty , loyalty business model , mathematics , value (mathematics) , business administration , business , statistics , marketing , service quality , service (business)
This study aims to analyze the influence of bank image on customer loyalty at PT. Bank BRI Syariah Branch Office Madiun. Bank image has an effect on Customer Loyalty this is evidenced from t value on bank image variable (X) is 5,484 with significant level 0.000. Because 5,484 > 1,650 and 0,000 < 0,05 then H0 is rejected and Ha accepted. It can be concluded that t hitung > t table is greater than t table of significance level of 0.000 is smaller than 0.05 then the research hypothesis reject H0 and receive Ha. On the basis of correlation test obtained rth value is 0.327 while r tabel 0.113. This means that the value of r hitung > r tabel (0.327 > 0.113). In this study obtained Y = 25.123 + 0.303 X constant value of 25.123 means that if the image variable bank fixed value or kostanta the amount of customer loyalty is equal to 25.123. This means that without the influence of bank image variables, customer loyalty still has a value of 25.123.