Open AccessPENGARUH PERSEPSI KEMUDAHAN TERHADAP MINAT GUNA MELALUI KEPERCAYAAN PADA PENGGUNA DOMPET DIGITAL GOPAY
Author(s) -
Rifki Hanif
Publication year - 2022
Publication title -
capital : jurnal ekonomi dan manajemen
Language(s) - English
Resource type - Journals
ISSN - 2598-9618
DOI - 10.25273/capital.v5i2.12022
Subject(s) - path analysis (statistics) , mediation , accidental sampling , psychology , advertising , sample (material) , social psychology , business , sociology , mathematics , statistics , demography , social science , population , chemistry , chromatography
This study aims to examine the effect of trust as a mediation between perceived ease of use and interest in using the GoPay application among FEB students, Institut Asia Malang. This study uses quantitative research approach with path analysis. The type of research used is explanatory research with survey methods. Data obtained by distributing questionnaires to a sample of 40 student respondents obtained through accidental sampling. Based on the results of data analysis that has been carried out, it is known that the perception of convenience affects the interest to use through consumer trust. Meanwhile, the perceived convenience variable does not directly affect interest in use.