Open AccessCan social media tools be used as a reliable source of information about surgery-first approach?
Author(s) -
Yavuz Fındık,
Muhammed Hilmi Büyükçavuş
Publication year - 2020
Publication title -
apos trends in orthodontics
Language(s) - English
Resource type - Journals
eISSN - 2321-4600
pISSN - 2321-1407
DOI - 10.25259/apos_111_2020
Subject(s) - social media , subject (documents) , quality (philosophy) , resource (disambiguation) , computer science , multimedia , world wide web , computer network , philosophy , epistemology
Objectives: The aim of this study was to evaluate the content and quality of videos and photos related to the surgery-first approach (SFA) process on YouTube™ and Instagram, one of the social media tools. Materials and Methods: The online video hosting resource YouTube™ and photo hosting resource Instagram were analyzed on March 12, 2020, for photos and videos containing information relevant to SFA. The following three search terms were used in YouTube™: (1) Surgery first; (2) surgery-first approach; and (3) surgery first in orthognathic. The following two hashtags were analyzed in Instagram: #surgeryfirst and #surgeryfirstapproach. Twenty-four videos identified on YouTube™ on the subject of SFA and these videos analyzed with some measurements. A total of 884 videos identified on Instagram on the subject of SFA and these videos and photos analyzed with some measurements. Results: #surgeryfirst and #surgeryfirstapproach hashtags posted by orthodontists or surgeons were had significantly more mean likes than shared by patients and clinics in Instagram. Interaction rate was 2.11 ± 1.01 and viewing rate was 431 ± 1021 in YouTube. YouTube video quality by type of video was comparatively assessed in terms of video and audio quality, and accuracy score. Videos analyzed by an oral and maxillofacial surgeon and an orthodontist and no differences were found. Conclusion: The results of the study show that there is more sharing and data about SFA in Instagram; nevertheless, both YouTube™ and Instagram have now shown to be an insufficient source of information about the surgery-first approach for patients.