Open AccessFactors influencing students’ satisfaction and its impact on their loyalty for the University: Case Study at The University of Jordan-Aqaba Branch
Author(s) -
Ra’ed Masa’deh,
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Maram Omar Alsmadi,
Ahed Mostafa Ameen Alsmadi,
Ala'a Ziad Zayyad,
Mohannad Ahmed Almomoni,
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Publication year - 2022
Publication title -
journal of social sciences
Language(s) - English
Resource type - Journals
eISSN - 2305-9494
pISSN - 2305-9249
DOI - 10.25255/jss.2022.11.1.1.18
Subject(s) - reputation , loyalty , psychology , quality (philosophy) , sample (material) , medical education , marketing , business , sociology , medicine , social science , philosophy , chemistry , epistemology , chromatography
This study aimed to measure the impact of several antecedent factors on student’s satisfaction (i.e., academic aspects, non-academic aspects, program issues, reputation, access, quality of university facility, university location and social network services) and the mediator factor of students’ satisfactions' impact on student’s loyalty on the university of Jordan-Aqaba Brunch. Measurement tool was developed to examine the relationship between the study variables. The sample of 379 was used from the university of Jordan-Aqaba brunch students. Results indicated that academic aspects, non-academic aspects, reputation, university location and social network services impacted students' satisfaction directly. In the other hand, program issues, access and quality of university facility did not impact students' satisfaction. However, there was a positive impact of students' satisfaction on students' loyalty.