Open AccessAn evaluation of the determinants of brand equity in fast food business in Hong Kong
Author(s) -
MAK Yee Mei,
Margaret ('
Publication year - 2015
Publication title -
journal of social sciences
Language(s) - English
Resource type - Journals
eISSN - 2305-9494
pISSN - 2305-9249
DOI - 10.25255/jss.2015.4.1.691.704
Subject(s) - brand equity , brand awareness , business , brand management , marketing , advertising , perceived quality , quality (philosophy) , value (mathematics) , computer science , philosophy , epistemology , machine learning