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One subject, many paths. Transmedia communication in journalism
Author(s) -
André Fagundes Pase,
Ana Cecília Bisso Nunes,
Marcelo Crispim da Fontoura
Publication year - 2012
Publication title -
brazilian journalism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.153
H-Index - 2
eISSN - 1981-9854
pISSN - 1808-4079
DOI - 10.25200/bjr.v8n1.2012.442
Subject(s) - journalism , interpretation (philosophy) , subject (documents) , field (mathematics) , media studies , sociology , perspective (graphical) , multimedia , computer science , visual arts , art , world wide web , mathematics , pure mathematics , programming language
Transmedia communication is used mainly in fiction, but also in journalism. This paper analyzes the informational synergy of transmedia in the news field. Through a conceptual digression, we discuss the word transmedia, as defined by Jenkins (2006), cross-media and multimedia, explaining the differences between all those concepts – sometimes treated by some authors as synonyms, although they are not. The ideas are revisited and verified through the study of Inside Disaster, a Canadian documentary about the 2010 Haitian earthquake that offers news by means of game, hypertext and video. Above all, we propose a reflection on the implications of the transmedia experience applied to journalism, a look at transmedia communication thinking not only about technology, but searching for a cultural and social interpretation, in a cultural perspective of the study of technology and journalism.

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