Open AccessPENGARUH BRAND EQUITY TERHADAP BRAND TRUST DIMEDIASI OLEH BRAND REPUTATION DAN MEDIA SOSIAL SEBAGAI VARIABEL MODERASI PADA KONSUMEN McDONALD’S
Author(s) -
Yokie Radnan Kristiyono,
Deotria Cintya Tiatira
Publication year - 2022
Publication title -
jurnal manajemen
Language(s) - English
Resource type - Journals
eISSN - 2597-4106
pISSN - 1829-6211
DOI - 10.25170/jm.v19i1.3057
Subject(s) - brand equity , reputation , advertising , brand awareness , business , nonprobability sampling , brand management , intervening variable , population , political science , sociology , demography , law