Open AccessANALISIS EFEK MEDIASI KEPUASAN SISWA ATAS PENGARUH KUALITAS LAYANAN, CITRA SEKOLAH, PERSEPSI TENTANG HARGA, TERHADAP TINGKAT KEPERCAYAAN SISWA
Author(s) -
Tigor Sitorus,
Suwarno Suwarno
Publication year - 2015
Publication title -
jurnal manajemen
Language(s) - English
Resource type - Journals
eISSN - 2597-4106
pISSN - 1829-6211
DOI - 10.25170/jm.v12i1.819
Subject(s) - psychology , service quality , structural equation modeling , vocational school , perception , quality (philosophy) , vocational education , service (business) , social psychology , pedagogy , mathematics , business , marketing , statistics , physics , quantum mechanics , neuroscience
This study aims to determine the influence of Service Quality, School Image and Perception Price for Student Satisfaction and Student Trust. This research was conducted at the Vocational High School (SMK) Private in West Jakarta, which spread in 8 (eight) districts with a total sample of 200 students. Structural Equation Modelin (SEM) by AMOS program version 22 used to prove the affecting of among variables, with conclusions as follows: first; Service Quality has positive and significant effect on Student Satisfaction, second; School Image has positive and significant effect on Student Satisfaction, Third; Perception Price has positive effect but not significant on Student Satisfaction, Fourth; Service Quality has positive effect but not significant on Student Trust, Fifth; School Image has positive effect but not significant on Student Trust, Sixth; Perception Price has positive effect and significant Student Trust, Seventh; Student Satisfaction has positive effect and significant on Student Trust, and the eighth, mediating effect of student satisfaction more strength and significant than direct effect of service quality and school image on student trust.