Open AccessPENGARUH ATMOSPHERIC TERHADAP BEHAVIORAL INTENTION DENGAN VARIABEL SERVICE QUALITY SEBAGAI INTERVENING STUDI EMPIRIS PADA RESTORAN DI DAERAH MENTENG
Author(s) -
Stephanie Halim,
Teofilus Teofilus
Publication year - 2015
Publication title -
jurnal manajemen
Language(s) - English
Resource type - Journals
eISSN - 2597-4106
pISSN - 1829-6211
DOI - 10.25170/jm.v12i1.817
Subject(s) - indonesian , mediation , psychology , service quality , advertising , service (business) , affect (linguistics) , quality (philosophy) , social psychology , applied psychology , business , sociology , communication , marketing , physics , social science , philosophy , linguistics , quantum mechanics
This study examines the behavioral intention of respondents who have been to Lara Djonggrang restaurant, Menteng, Jakarta, a restaurant serving typical Indonesian food themed with the legend of Central Java, which is the story of Lara Djonggrang. The study was conducted to determine the factors that affect behavioral intentions while atmospheric serves as independent variable and service quality as mediation variable. The analysis technique used in this study is the PLS (Partial Least Square). The results shows that Atmospheric has an effect on Service Quality. Atmospheric also has an effect on Behavioral Intention. Service Quality has an effect on Behavioral Intention.