Open AccessSelf-Brand Connection Effects on Consumers Goal Pursuit Behavior
Author(s) -
Ahmed Mohammed Alradadi
Publication year - 2020
Language(s) - Uncategorized
Resource type - Dissertations/theses
DOI - 10.25148/etd.fidc008935
Subject(s) - goal pursuit , advertising , interpersonal communication , outcome (game theory) , affect (linguistics) , association (psychology) , psychology , business , marketing , social psychology , economics , microeconomics , communication , psychotherapist
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