Open AccessSelf-Brand Connection Effects on Consumers Goal Pursuit Behavior
Author(s) -
Ahmed Mohammed Alradadi
Publication year - 2021
Language(s) - Uncategorized
Resource type - Dissertations/theses
DOI - 10.25148/etd.fidc008935
Subject(s) - goal pursuit , advertising , interpersonal communication , affect (linguistics) , outcome (game theory) , association (psychology) , business , psychology , marketing , social psychology , economics , communication , mathematical economics , psychotherapist