SPEECH STRATEGY OF DISCREDITATION OF RUSSIAN COMMANDERS IN THE RUSSIAN-SPEAKING SEGMENT OF THE INTERNET

Statement of the problem. The study of the mechanisms of speech influence on the addressee is an important issue in linguistic research of modern political communication, which takes place in the context of conflict-generating communication between ideological opponents. One of the fields of information confrontation is Russian military history with its key events and iconic personalities. In our work, from a linguistic point of view, we consider the speech strategy of discrediting Russian military leaders. Negative-evaluative means of language are analyzed, as well as stylistic techniques aimed at updating negative information about them and providing a psychological impact on readers. The study of conflict-generating texts about Russian military history allows us to describe the features of the actualization of linguistic units in them that can lead to the creation of a conflict, which can beused in the development of measures to prevent possible social tensions. The purpose of the article is to identify and provide a linguo-pragmatic analysis of conflict-generating texts about Russian military leaders. Methodology (materials and methods). The material for the study was the conflict-generating texts about Russian military leaders posted on the Russian-language segment of the Internet. The main methods of analysis are the method of linguo-pragmatic analysis, the method of linguo-stylistic analysis, the method of contextual analysis. Research results. In the course of the work, a number of speech tactics of the discrediting strategy are identified: the tactics of demythologization, ridicule, equating to the followers of an ideology based on violence, etc. Defamation and irony are distinguished as the most frequent techniques. The predominance of vocabulary with negative evaluative connotations is noted.