Open Access¿Es eficaz la marca WHS en la atracción de turismo internacional? Evidencia sobre España
Author(s) -
Julio Vena-Oya,
Ana Belén Mudarra Fernández,
Ana-Belén Mudarra-Fernández,
Ana María Cazallo Antúnez
Publication year - 2022
Publication title -
pasos
Language(s) - English
Resource type - Journals
eISSN - 2529-959X
pISSN - 1695-7121
DOI - 10.25145/j.pasos.2022.20.020
Subject(s) - acknowledgement , tourism , political science , incentive , humanities , geography , economics , art , law , computer security , computer science , microeconomics
This research aims to clarify if the WHS acknowledgement is capable of attracting international tour‑ ists to sites in spain, purely on its own. to that end, we analysed tourist arrivals by country of departure as visited 12 of the 15 cities that bear the distinction of unesco world heritage sites to see what nationalities visited where and identifying what characteristics drew certain nationalities to certain places. two segments were found to be clearly differentiated, allowing us to come to the conclusion that the WHS award was not sufficient in itself to draw international tourism with requirements for further tourist incentives to bring the international tourists in.