Descentralización de la oferta turística como estrategia de competitividad urbana. Programas de "Barrio" en la Ciudad de México y la Ciudad Autónoma de Buenos Aires.

The article is a comparative study of a series of recent public policy instruments aimed at the devel‑ opment of tourism in the City of Mexico and Buenos Aires. The interest of the work lies in its revealing that al‑ though these two cities have different political orientations, the strategies and structures used are essentially similar, aimed at making tourism into a competitive resource for economic, social and cultural development, through its de‑centralisation in neighborhoods far from the traditional circuits, in order to augment the pos‑ sibilities for tourism on offer. It works from the growing business perspective of tourism as a local participatory process, of governance, and shoes how this model can be applied in very different places, allowing for possible intervention of local authorities in the re‑valorisation of their area as private promoters of tourism.