Las festividades patronales en la región de la costa occidental del Pacífico medio

The religious festivities are integrated into the extensive inventory of the intangible cultural heritage of Mexico. The continuity of their practice stimulates social cohesion, collective identity, peace and ecological awareness. Such manifestations are susceptible to patrimonialization due to their symbolic ex‑ pression and their economic potential in the face of the tourism model, they respond to the imperatives of late capitalism that tends to commodify and homogenize cultural diversity. We study the religious festivities of localities of Bahía de Banderas, in particular that of Nuestra Señora de la Paz in Bucerías and that of Nuestra Señora del Rosario de Tintoque in Valle de Banderas, in order to understand the dominant trends in the processes of patrimonialization. The objective is to contribute to the knowledge of the patrimonial wealth of the coastal towns that have been subject to tourism and with it, develop the methodological instruments to fill out the information sheets of the inventory of festivities in the region.