Open AccessNuevas tecnologías para la interpretación y promoción de los recursos turísticos culturales
Author(s) -
José Suárez Padilla,
A. Gómez Luque,
Belen Zayas
Publication year - 2015
Publication title -
pasos
Language(s) - English
Resource type - Journals
eISSN - 2529-959X
pISSN - 1695-7121
DOI - 10.25145/j.pasos.2015.13.063
Subject(s) - visitor pattern , promotion (chess) , tourism , information and communications technology , cultural heritage , interpretation (philosophy) , reputation , business , cultural tourism , marketing , public relations , sociology , political science , tourism geography , computer science , social science , politics , law , programming language
The Information Technology and Communications (ICT) have revolutionized the way to promote and interpret the cultural heritage in the world of tourism. Currently any destination that aims to be competitive must continually update all information that may be of interest to the visitor. The tourist whose main motivation is the culture is characterized by requiring large amount of consumer information and ICT. Users have transformed into a 2.0 users, characterized by being highly connected and be creators of information and put their opinion on all social networks, blogs, etc. All of this contributes in reputation systems on-line. This article analyzes and classifies ICT related to the interpretation, implementation and promotion of cultural tourism resources exploitation. So, the more traditional tools such as technology news manifests in the area of the promotion and enhancement of cultural heritage will be addressed. These instruments besides being a vehicle for the promotion, marketing and even for planning tourist destination, offering the opportunity to improve the interpretation and management of cultural heritage in such spaces.