Twitter y el debate sobre la responsabilidad social empresarial: analizando el posicionamiento público de Nike contra el racismo estructural

In recent decades, network analysis has become an important element in understanding social dynamics. In this sense, the research aims to understand to what extent Nike’s Corporate Social Responsibility (CSR) practices are reflected in the conversational structures of virtual social networks. The main finding refers to the structural and conversational differences that the Nike and Adidas networks present on Twitter. This methodological application is a novelty, as it allows a qualitative and quantitative leap in the sociological studies of consumption.