Open AccessMARKETING PRINCIPLES DEVELOPMENT OF INNOVATION PLANNING SYSTEM AT ENTERPRISES IN THE CONDITIONS OF DIGITALIZATION
Author(s) -
Tetiana Zabashtanska,
Olha Popelo,
Maryikitenko
Publication year - 2021
Publication title -
problemi ì perspektivi ekonomìki ta upravlìnnâ
Language(s) - English
Resource type - Journals
eISSN - 2519-4828
pISSN - 2411-5215
DOI - 10.25140/2411-5215-2021-4(28)-153-162
Subject(s) - business , flexibility (engineering) , production (economics) , industrial organization , product (mathematics) , marketing , new product development , process (computing) , process management , quality (philosophy) , product innovation , computer science , economics , microeconomics , management , philosophy , geometry , mathematics , epistemology , operating system