Open AccessСУЧАСНА ПАРАДИГМА УПРАВЛІННЯ ЗАКЛАДОМ ОХОРОНИ ЗДОРОВ’Я В УМОВАХ ПРОВЕДЕННЯ МЕДИЧНОЇ РЕФОРМИ
Author(s) -
Світлана Назарко
Publication year - 2019
Publication title -
problemi ì perspektivi ekonomìki ta upravlìnnâ
Language(s) - English
Resource type - Journals
eISSN - 2519-4828
pISSN - 2411-5215
DOI - 10.25140/2411-5215-2019-4(20)-170-175
Subject(s) - institution , health care , competition (biology) , business , quality (philosophy) , process (computing) , economic growth , political science , economics , computer science , ecology , philosophy , epistemology , law , biology , operating system
The article discusses the process of moving from an administrative to an economic model of managing a healthcare facility. The possibility and specifics of the application of socio-economic and systematic approaches to the economic management of the health care institution with regard to the ownership and sphere of activity are determined. Requirements for candidates for management positions in medical institutions are considered, and new knowledge and requirements that heads of medical institutions in Ukraine must possess are highlighted. It has been found that the main criterion for marketing a health care institution in the market economy is quality competition.