THEORETICAL AND METHODOLOGICAL FUNDAMENTALS OF THE STAFF COMPETITIVENESS MANAGEMENT IN PERSONNEL SECURITY ASPECT

Urgency of the research. The importance of analyzing and solving the existing problems of the staff competitiveness is a matter of current interest as it is the main factor of enterprise development. Target setting. It is reasonable to study the tools of the staff competitiveness management for revealing opportunities of its application at domestic enterprises.Actual scientific researches and issues analysis. In the scientific work such of scholars as Sotnikova, S. I., Krotova, N. V., Molodchik, A. V. and others; the theoretical and practical aspects of the staff competitiveness management are investigated.Uninvestigated parts of general matters defining. Scholars have not worked out the methodological problems of staff competitiveness management in personnel security aspect, which complicates the practical application of appropriate management mechanisms.The research objective. The article aims to develop main directions of staff competitiveness management based on theoretical generalizations and practical experience of enterprises.The statement of basic materials. The authors classified and systematized the basic tools of personnel management at various stages of staff development. The main positions of staff competitiveness management concepts are analyzed, domestic and foreign experience of their implementation are investigated. The method of staff competitiveness management in personnel security aspect is developed..Conclusions. Approaches to increasing the loyalty of domestic enterprises staff, its motivation for education and professional development should be conceptually reconstructed on the basis of various incentive systems for certain categories of staff to motivate its advances.