Open AccessIMPLEMENTATION OF INTERNET PLATFORM IN THE FUNCTION OF QUALITY IN MARKETING ACTIVITIES
Author(s) -
Ivana Bulut-Bogdanović,
Zoran Nešić,
Predrag PopoviÄ,
Miroslav RadojiÄiÄ
Publication year - 2017
Publication title -
advanced quality
Language(s) - English
Resource type - Journals
eISSN - 2217-8538
pISSN - 2217-8155
DOI - 10.25137/ijaq.n3.v45.y2017.p29-34
Subject(s) - the internet , quality (philosophy) , marketing , function (biology) , element (criminal law) , business , stress (linguistics) , digital marketing , social marketing , computer science , process management , knowledge management , world wide web , philosophy , epistemology , evolutionary biology , political science , law , speech recognition , biology
This paper deals with some considerations on the use of Internet platform aimed at improving the quality of marketing activities of companies. The use of social networks is now an indispensable element which needs to be taken into account in modern business. Considering their prevalence and a large number of participants, social networks represent ideal platform for implementation of various marketing activities. In this paper the accent of considerations is placed on the consideration of their characteristics in terms of the possibility of their implementation in business of companies.