Open AccessTHE ROLE OF DIGITAL MEDIA IN THE CREATION OF HIGH QUALITY PRODUCTS
Author(s) -
Iva Bubanja
Publication year - 2017
Publication title -
advanced quality
Language(s) - English
Resource type - Journals
eISSN - 2217-8538
pISSN - 2217-8155
DOI - 10.25137/ijaq.n2.v44.y2016.p33-38
Subject(s) - quality (philosophy) , business , promotion (chess) , the internet , process (computing) , social media , marketing , advertising , digital media , computer science , world wide web , political science , philosophy , epistemology , politics , law , operating system
This paper analyzed the changes in the process of creating high -quality products that occurred after the introduction of information -communication technolo gies and the Internet in the enterprises. Internet offeres advantages connected with the possibility of further company development and with the possibility for the high quality products to find their way to target consumer groups quickly and easily. Speci al emphasis will be given to the role of online advertising and social media in the promotion of such products. With the use of digital technologies enterprises have the ability to do business more competitive and to contribute to the growth of the nationa l economy.