Open AccessQUALITY OF TELECOMMUNICATION COMPANIES SERVICES AS AN IMPERATIVE OF COMPETITIVE ADVANTAGE
Author(s) -
Nemanja LekiÄ
Publication year - 2017
Publication title -
advanced quality
Language(s) - English
Resource type - Journals
eISSN - 2217-8538
pISSN - 2217-8155
DOI - 10.25137/ijaq.n2.v44.y2016.p29-32
Subject(s) - competitive advantage , business , quality (philosophy) , order (exchange) , telecommunications , customer satisfaction , business environment , industrial organization , process management , marketing , computer science , business administration , philosophy , epistemology , finance
In order to to be leaders in their respective business areas, modern business companies should follow the trends of the fast development of modern technologies and to implement them into its business wi th the aim to achieve and maintain competitive advantage. The aim of this paper is to highlight the quality of services as a vital prerequisite for competitive advantage. Mobile operators operating in the territory of the Republic of Serbia, the services they provide, as well as customer satisfaction will be described in this paper.