Factors of visual communication as understanding of the processes of designing cultural artifacts

The subject of this research is visual communication. The goal of this research is to demonstrate the theory of designing visual culture artifacts in the images that possess communicative potential. Images are structured within a system of interrelated meanings that form holistic mages vividly illustrate semantic models to the people, which is the condition for easier visual perception of the form and content of the artifacts. The theory includes the three factors of visual communication: structuring of aesthetically expressive forms within the system of conventional meanings of the content; design of the spatial structure of artifacts using the universal cultural geometric language and artistic interpretations; creation of culturally significant information in the images using cognitive, artistic and symbolic signs of cultural languages. The novelty of consists in application of constructivist approach towards discrete encoding of the artifacts of visual culture within the system of meanings that represent content through the synthesis of shape of an aesthetically expressive image. Design education carries out a research of application of constructivist approach towards design of visual artifacts. The research results depended on the exhibition of the joint works of students from experimental and other students. The exhibition demonstrated that the works performed in architectonic style attract attention of the audience more than the works of other students. A constructivist approach towards design education contributes to optimization of visual communication with people.