Open AccessImportance And Contents Of Business Plan: A Case-Based Approach
Author(s) -
Ruqayah Abdullah
Publication year - 2020
Publication title -
jurnal manajemen indonesia/jurnal manajemen indonesia
Language(s) - English
Resource type - Journals
eISSN - 2502-3713
pISSN - 1411-7835
DOI - 10.25124/jmi.v20i2.3204
Subject(s) - business plan , plan (archaeology) , process management , new business development , business , key (lock) , business analysis , product (mathematics) , sales and operations planning , computer science , business model , marketing , geometry , computer security , mathematics , archaeology , artificial intelligence , perspective (graphical) , history
Planning and business plan, as a its product represent essential part of the overall business management. The business plan covers all important aspects of the business and the key factors that affect its performance. The business plan is used to increase the opportunities for development, growth and raise additional capital. This paper discusses the importance of business plan, its contents and provides some rules that should be taken into consideration during its writing, etc. In this paper is used the case-based methodology, where a practical example of a business plan is provided. The paper ends with discussion and conclusion section and limitations, practical implication and future research avenues as well.
Keywords— planning; business pan; entrepreneur; marketing; capital