Open AccessRESEARCH ON MOBILE CONSUMER HABIT AND ATTITUDE TOWARDS FEMTOCELL SERVICES
Author(s) -
Novika Candra Astuti,
Lamhot S.P. Simamora
Publication year - 2017
Publication title -
jurnal manajemen indonesia/jurnal manajemen indonesia
Language(s) - English
Resource type - Journals
eISSN - 2502-3713
pISSN - 1411-7835
DOI - 10.25124/jmi.v16i1.729
Subject(s) - femtocell , habit , business , software deployment , mobile marketing , value (mathematics) , marketing , service provider , service (business) , advertising , telecommunications , computer science , digital marketing , psychology , machine learning , psychotherapist , operating system , base station
Femtocell is the new technology that may offer competitive value to mobile service providers for increasing their market share, retain the consumers and lower the operational cost ini providing the better signal especially inside building (indoor). This study investigate the habit and attitude of mobile consumers int two specific areas in Bandung; Buah Batu Regency and Mitra Dago-Antapani, toward the use of femtocell value and services. This study also considers the marketing implication the success of femtocell deployment in the future