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CONSTRUCTION OF SIGNS AND MYTHS IN PRE-WEDDING PHOTOGRAPHY
Author(s) -
Wahyu Lukito,
Intan Rizky Mutiaz,
Yasraf Amir Piliang
Publication year - 2016
Publication title -
desain komunikasi visual manajemen desain dan periklanan (demandia)
Language(s) - English
Resource type - Journals
eISSN - 2502-2431
pISSN - 2477-6106
DOI - 10.25124/demandia.v1i02.280
Subject(s) - mythology , photography , semiotics , visual arts , sign (mathematics) , code (set theory) , art , computer science , literature , philosophy , linguistics , mathematical analysis , mathematics , set (abstract data type) , programming language
In pre-wedding photograph there are visual signs those break conventional codes, then create unconventional concepts, which have potentials to create unconventional myth on pre-wedding photograph. The objectives of this research are to identify visual signs, unconventional codes and concepts on pre-wedding photograph. Through the observation toward some pre-wedding photograph samples those taken purposively base on have unconventional codes trend, analyze with photography semiotic toward pre-wedding photograph which uploaded in vendor's Instagram account within a certain period, describe unconventional code those create unconventional concepts which have potential to create unconventional myth on pre-wedding photograph. The unconventional codes created through breaking conventional codes process on them. The breaking process through modifies the visual signs, which not generally applied on pre-wedding photographs. And also the breaking process creates unconventional concepts on pre-wedding photograph, which have potential to create unconventional myth for long time to go. Keywords: Code, Myth, Pre-wedding, Photography, Sign

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