Open AccessAchieving Favourable Organic Food Purchase Behavior through the Mediating Role of Healthy Lifestyle: A Perspective of Health Economics
Author(s) -
Sarker Rafij Ahmed Ratan,
Huam Hon Tat,
Ahamd Shaharudin Abdul Latiff,
Devika Nadarajah
Publication year - 2021
Publication title -
estudios de economía aplicada
Language(s) - English
Resource type - Journals
eISSN - 1697-5731
pISSN - 1133-3197
DOI - 10.25115/eea.v39i10.6046
Subject(s) - perspective (graphical) , healthy food , marketing , control (management) , behavioral economics , healthy eating , psychology , product (mathematics) , business , medicine , economics , physical activity , microeconomics , management , food science , chemistry , geometry , mathematics , artificial intelligence , computer science , physical medicine and rehabilitation
Health Economics is used to promote healthy lifestyles and positive health outcomes constantly. In this circumstance, organic business and healthy lifestyles have received increasing attention all over the world, especially in Bangladesh. However, finding out proper influencing factors is still unexplored in the sphere of a healthy lifestyle in the organic sector. In addition, business bodies and policymakers are also searching for effective models in the organic market. This paper proposes a model by synthesizing a good number of notable latest articles that highlight the mediating role of a healthy lifestyle with other variables like attitude, subjective norms, perceived behavioral control, perceived benefit, and food safety concern on organic food purchase behavior. Literature is taken form Google Scholars, Science Direct, Web of science and other common platforms. This study addresses a gap in the literature and practical needs for better comprehending the impact of healthy lifestyle of organic food market. The limitations and implications of this study will be discussed for theoretical development and future research direction.