Open AccessTHE COVID-19 PANDEMIC AND THE CHANGES IN CONSUMER HABITS AND BEHAVIOR
Author(s) -
Luciene Eberle,
Cleber Lemes Bausch,
Gabriel Sperandio Milan,
Ana Paula Graciola,
Suélen Bebber
Publication year - 2021
Publication title -
gestão e desenvolvimento
Language(s) - English
Resource type - Journals
eISSN - 2446-6875
pISSN - 1807-5436
DOI - 10.25112/rgd.v18i3.2846
Subject(s) - scopus , pandemic , context (archaeology) , covid-19 , web of science , consumer behaviour , business , the internet , marketing , scientific literature , public relations , political science , medline , world wide web , geography , computer science , medicine , paleontology , disease , archaeology , pathology , infectious disease (medical specialty) , law , biology
In a short time, the COVID-19 pandemic transformed people’s behavior, undermining firms and businesses and changing the global economy. In this context, the study aimed to understand the impacts the COVID-19 pandemic caused on consumer behavior. The research method adopted was the literature review, investigating the Scopus and Web of Science databases, two of the main scientific databases. A total of 205 articles published in 2020 were identified, and, based on the proposed criteria, 30 studies showed high adherence to the topic and contributed to the understanding of changes in consumer habits and behavior. The main themes identified were: e-commerce growth, panic buying, repressed demand and stricken sectors, do-it-yourself, increased apps usage, machine learning methods, data internet security, and online marketing and shopping platforms.