Open AccessPABLO BOCZKOWSKI: FOR THE REVISION OF THEORIES AND A NEW FOCUS ON AUDIENCES
Author(s) -
Marcelo Crispim da Fontoura
Publication year - 2022
Publication title -
brazilian creative industries journal
Language(s) - English
Resource type - Journals
ISSN - 2763-8677
DOI - 10.25112/bcij.v2i1.2882
Subject(s) - journalism , focus (optics) , sociology , media studies , digital media , media theory , public relations , political science , computer science , world wide web , physics , optics
Pablo Boczkowski, professor at Northwestern University, has an influential career in Journalism Studies. In his first book, Digitizing the News, Boczkowski has described the early efforts of newsrooms to deal with digital media. His latest book, Abundance, is based on 158 interviews with media consumers in Argentina and analyzes how they establish routines and strategies over media. In this interview, Boczkowski discusses his legacy, the challenges that a new information environment poses to classic theories, and his focus on the research of audiences.