Open AccessKARAKTERISTIK DAN SIKAP KONSUMEN TERHADAP ONLINE SHOPPING
Author(s) -
Asep Hermawan
Publication year - 2020
Publication title -
media riset bisnis and manajemen
Language(s) - English
Resource type - Journals
eISSN - 2442-9716
pISSN - 1411-884X
DOI - 10.25105/mrbm.v4i3.8122
Subject(s) - advertising , perception , identity (music) , empirical research , business , psychology , marketing , art , aesthetics , mathematics , statistics , neuroscience
The objective of this paperis to explore literature conceming the differences of consumers' attitude toward online shopping based on demographic characteristics and to identity the reltionship of consumers' perception of the benefits of online shopping and their attitude toward online shopping. The implications for empirical research are provided.