Open AccessTEORI PRODUCT LIFE CYCLE : SUATU ALAT UNTUK FORMULASI STRATEGICAL ALIGNMENT
Author(s) -
Abd. Hamid Habbe
Publication year - 2017
Publication title -
media riset akuntansi, auditing and informasi
Language(s) - English
Resource type - Journals
ISSN - 2442-9708
DOI - 10.25105/mraai.v2i3.1827
Subject(s) - product (mathematics) , process management , selection (genetic algorithm) , product lifecycle , process (computing) , new product development , computer science , business environment , business , operations research , engineering , business administration , marketing , mathematics , artificial intelligence , geometry , operating system
The theory of Product Life Cycle (PLC) can be used as a guide or instrument to formulate and implement a strategy that fits the business environment based on phase analysis of deterministic characteristics in PLC. The organization strategy chosen by a company can be changed according to the environment change. The paper argues that organization strategy selection is an ongoing process.Keywords: Product life cycle, Organization strategy, Changes.