Open AccessPENDAMPINGAN DIGITAL MARKETING: TIPS BERJUALAN DAN BERIKLAN MELALUI INSTAADS
Author(s) -
Dida Nurhaida,
Shafrani Dizar,
Irma Ade Alisa,
Ai Kartini,
Syalendra Malik Suteja,
Thazqia Dhia Hasna
Publication year - 2022
Publication title -
juara : jurnal wahana abdimas sejahtera
Language(s) - English
Resource type - Journals
ISSN - 2715-4998
DOI - 10.25105/juara.v3i2.12929
Subject(s) - social media , promotion (chess) , advertising , business , content marketing , marketing , digital marketing , world wide web , computer science , political science , law , politics
The purpose of this community development activity is to equip partner with skills in utilizing social media accounts Instagram as a tool for promotion and online sales of potato chip products produced by the partner by online through direct mentoring. The material provided starts from an introduction to the features on Instargam and their functions, and then tutorials in creating interesting content and photos to increase promotions, as well as tips and tricks on how to post and advertise on Instagram. From the results of the mentoring activities, it can be seen that partners are able to make marketing plans and utilize Instagram social media independently. Partners have started to actively update and post regularly with interesting content and captions. The activity ends with the evaluation of effectiveness activity by monitoring the development of the skills and her business for three months.