METODE PERUMUSAN STRATEGI PERUSAHAAN ASURANSI UNTUK PENCAPAIAN TARGET PERUSAHAAN

In this day, each insurance company has many products offered to consumers in order to achieve its targets. However, because a lot of competition in the insurance industry so that not all companies make profits. Based on that, the fundamental problem faced is how to formulate a strategy in accordance with the company's environmental conditions so that the desired target is reached. The purpose of this research is to formulate a strategy in accordance with the conditions of the company. The method used consists of 3 stages of strategy formulation is the input stage, phase matching and decision-making stage. The input stage using matrix EFE and IFE matrix, matching phase using matrix Grand Strategy and SWOT matrix and decision stage using pairwise comparison approach. There are 3 alternatives chosen strategy of the research, that are market penetration with a weight of 0.5396, market development with a weight of 0.2970 and development of products with a weight of 0.1634.